Goop may be ridiculed for its woke lifestyle items like vagina-scented candles, but the publicity from clickbait gifts has propelled Gwyneth Paltrow’s retail empire into a brand valued at $250 million after a funding round in 2018.
It welcomes around 2 million visitors per month, making it a major platform for partners looking to reach Goop’s mainly enlightened female audience.
Goop’s latest partner is pre-owned luxury watch specialist Bob’s Watches, which has curated a collection of Rolex “Stella” and specialty dial watches just in time for Christmas.
The collection was pulled together by Carol Altieri, co-founder of Bob’s Watches and authority on vintage replica Rolex timepieces.
There are 14 watches going on sale from December 13, mostly colorful dialed pieces from the 1970s, which were originally sold only in the Middle East, but have since become collector favorites.
They also provided inspiration for Rolex releasing a broad collection of colorful-dialed Oyster Perpetual watches in 2021, many of which have soared in value on the secondary market.
Genuine Rolex Stella’s are rare, and Ms Altieri’s collection is said to be the largest selection available to the worldwide market, with a total value of more than $400,000.
It includes two oxblood dials, a green diamond dial on white gold in addition to Rolex cocktail watches in rare dial variations, such as coral and oxblood, starting at the $7,000 level.
“We see an increase in our female clientele who seek investments but also invest in themselves for daily enjoyment. These special watches will surely become family treasures handed down to the next generation,” Ms Altieri says.
“With this in mind, we feel this special collection is perfect for the goop audience and we’re delighted to be able to work with such a forward-thinking brand.”